Below you will find seminar descriptions for OHCE 2016. Please note sessions are subject to change.


Ancillary/Recreation

 

Adult Activities that Work

Wednesday, November 9
8:00 - 9:00 a.m.

Presenter: Deirdre Deputy, CPO, OHG - Sun N Fun RV Resort

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If your park serves adult guests then you’ll want to attend this session. A guest can almost always count on activities being available when they visit a family friendly park. But for adults who are looking for a more engaging experience for themselves a family-friendly park may not be what they’re looking for. In this session you’ll learn about activities that lend themselves to engaging adults.

Learning Outcomes
1. Understand what makes adult activities different.
2. Identify activities you can take back to your park and implement.

 

Lights, Camera, Campground! Bring the Magic of Movies to Your Park 101

Wednesday, November 9
9:30 a.m. – 10:30 a.m.

Presenter: Eileen Korte, Motion Picture Licensing Corporation (MPLC)

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Many campgrounds show movies and others would like to start. Movies are a simple and affordable way to entertain guests of all ages and interests. Learn about unique and exciting programming ideas to bring the magic of the movies to your park.

Learning Outcomes
1. Identify the benefits of offering movies as a park amenity.
2. Describe programming ideas and themes.
3. List popular titles that are great for campground showings.
4. Explain why movie licensing is required.

 

Creating a Retail Space that Sells

Wednesday, November 9
11:00 a.m. – 12:00 p.m.

Presenter: Ron Vitkun, CPO - Leisure Systems Inc

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Whether you already have a store or are thinking of starting one, this session will help you understand how to maximize the space you have and get guests to buy. You’ll learn strategies to increase sales through merchandising ideas, retail store do’s and don’ts, and how small retail stores CAN compete with retail biggies near your park.

Learning Outcomes
1. Describe the critical components to managing your retail space.
2. Understand the importance of retail training for your store staff.

 

Water Activities

Wednesday, November 9
1:00 p.m. – 2:00 p.m.

Presenter: Deirdre Deputy, CPO, OHG - Sun N Fun RV Resort

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There is more to summer water fun than simply having a pool. In this session, you’ll learn how to add activities to the facilities (e.g. pool) you already have to enhance the guest experience. Don’t have a pool? This session will also discuss water activities that you can implement that don’t require a pool.
Learning Outcomes
1. Describe how adding activities to your pool can help engage your guest.
2. Identify water activities that your business could implement.

 

Celebrating Holidays 101

Wednesday, November 9
2:30 p.m. – 3:30 p.m.

Presenter: Michelle Wilcox, CPO and Tim Wilcox, CPO, OHC - Gateway Park Campground

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Have you ever wanted to plan holiday themed activities but are overwhelmed just at the mere thought? In this session learn how to use free resources to create unforgettable holidays and reduce the work load on you and your staff.
Learning Outcomes
1. Discuss ideas to provide fun, stress-free holiday weekends for your guests.
2. Describe examples of how to put a creative spin on common games and activities to make them more exciting and memorable.
3. List free resources for your holiday themed events.

 

Managing Your Cancellations

Wednesday, November 9
2:30 p.m. – 3:30 p.m.

Presenter: Joe Moore - Moore’s Campground Consulting

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Cancellations happens in our industry. The policies you have in place can help keep this at a manageable level. We all know that empty sites means no revenue for that site. But when the site is empty because of a cancellation it’s more than frustrating; especially when you had to turn guests away who could have used that site. So what’s the answer? Come to this session to learn about some policies that parks have put in place to minimize the impact cancellations can have on your business.
Learning Outcomes
1. Identify a cancellation policy that can be implemented at your business.
2. Understand the impact cancellations really have on your business.

 

Creative Activities for the Smaller Parks

Wednesday, November 9
4:00 p.m. – 5:00 p.m.

Presenter: Michelle Wilcox, CPO and Tim Wilcox, CPO, OHC - Gateway Park Campground

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This session will share ideas and examples for creative activities smaller parks can implement to enhance the guest experience. Learn to take one basic item, like a sock monkey, and turn it into an entire themed weekend.
Learning Outcomes
1. List at least five ways one basic activity in your park can be turned into an entire themed weekend.
2. List resources for activity implementation without breaking the budget

 

Weekend Activities/Kid’s Camp

Thursday, November 10
4:30 p.m. – 6:00 p.m.

Presenter: Hannah Piper & Jim Button - Evergreen Campsites & Resort

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Read Bio

This session will provide you with different themed ideas/activities to create engaging actives for families and children. Learn different types of activities that can be offered for free and for a fee to help build your ancillary revenue. Also discussed will be the marketing benefits and how offering activities can help increase your occupancy. Finally, selecting the right staff for the right activities will be covered. It is possible to provide exciting activities without having large facilities like pools and water parks. Come learn how to make it happen.
Learning Outcomes
1. Identify activities that would work for your park.
2. Understand the marketing benefits of providing activities.
3. Recognize key characteristics for qualified activities staff.


 

Business

 

Your Business is a Legacy

Tuesday, November 8
8:00 a.m. - 12:00 p.m.

Presenter: Amy Wirtz, CEPA - Family and Business Success Read Bio

How do I transition my business to the next generation? How do I get the most value for my business at the time of sale to create a monetary legacy?
Many business owners know they have to “prepare” to transfer their business to the next generation or a new owner. The idea is often overwhelming to the owner. Owners have ideas on how, when, and where this will happen but most owners have not formalized nor revealed their plan to anyone who will be impacted by the transfer. This workshop will introduce a process to help the owner discover ways to increase the value of the business, find ways to reduce obstacles that may interfere with the completion of the succession plan, and help identify and overcome issues that may hinder the transfer. This workshop will also show owners how to actually complete this process while running their business.

Learning Outcomes
1. Identify what has already been accomplished.
2. Learn who needs to be on your planning team and the difference between a technician and a visionary team member.
3. Understand how to create S.M.A.R.T. goals.
4. Identify the five steps to getting the project completed.
5. Define what a Certificate Exit Planning Advisor is and what value he or she can bring to the business succession process.
6. Describe what a business valuation is, how to hire an expert, and what to expect from the valuation process.
7. Define various transfer options.

 

Strategic Planning

Tuesday, November 8
2:30 - 3:30 p.m.

Presenter: Lori Severson - Wisconsin Association of Campground Owners (WACO)

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Assess what features you currently have at your campground and wrap your arms around how to use those resources to better your business in the long term. Define what your exit strategy looks like before you need one. Determine if a Board of Directors can help you make business decisions instead of emotional decisions. Learn to make decisions that add value and equity to your business. Understand how to prioritize projects that get you a return on your business. By following this plan you will improve your business outcomes and avoid unanticipated risks.

Learning Outcomes
1. Describe the importance of strategic planning.
2. Identify action steps to the plan specific to your business.

 

Chief Family Officer

Tuesday, November 8
4:00 - 5:30 p.m.

Presenter: Amy Wirtz - Family and Business Success

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The Chief Family Officer is the individual in a family run business who manages the family relationships, even when this means dealing with issues in the business that cross over to personal. In this session you’ll learn how powerful this informal position is even if the Chief Family Officer isn’t part of the business. Learn the importance the Influence Savings Account and how to A.C.T. for family harmony.

Learning Outcomes
1. Define the role of Chief Family Officer position.
2. Describe methods for managing the balance between family and business.
3. Understand new techniques to setting boundaries between family issues and business.

 

Making an Expansion Decision

Wednesday, November 9
2:30 - 3:30 p.m.

Presenter: Ron Beard - Ron D Beard & Associates

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Trying to decide if expansion is right for you? There’s lots to consider. This session will walk you through the decision making process and help you understand what is involved should you choose to expand. Whether you’re trying to decide whether to expand or determining whether to do the work yourself or outsource the work, this session is for you.

Learning Outcomes
1. Identify the decision making steps related to expansion.
2. Explain how to determine whether you should outsource your expansion.

 

Political Processes

Wednesday, November 9
2:30 - 3:30 p.m.

Presenter: Ron Vitkun, CPO- Leisure Systems, Inc.

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Your small business is governed by many local, state, and federal agencies. Small business owners attribute six of their ten most pressing problems to government, especially to tax and regulatory policies, but only a minority try to fight back. Every public official owes you clarity, honesty, and respect.

Learning Outcomes
1. Describe the resources available to build an advantageous political relationship.
2. Explain the building blocks of advocacy.

 

Back by Popular Demand!
Expanding and Renovating Your Park

Wednesday, November 9
4:00 - 5:00 p.m.

Presenter: Ron Beard - Ron D Beard & Associates

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If you’re considering expanding or renovating your park, do you have a design, project and/or construction plan, the proper licenses, and the right construction documents? Don’t begin until you understand everything involved in the expansion and renovation processes. In this session you’ll learn the most important things to consider and what you absolutely must know to be successful with your expansion or renovation.

Learning Outcomes
1. Identify critical components of a project plan.
2. Understand elements of successful project management.

 

Hot Topics in Campground Legislation

Wednesday, November 9
4:00 - 5:00 p.m.

Presenter: Al Johnson, CPO, OHC - Recreational Adventures Company & Jeff Sims, CPO, OHC - arvc

Read Bio Read Bio

Join us for a discussion to bring about an awareness of current trends in federal, state, and local legislation and regulation, such as park models, ADA, service animals, length of stay, evictions/ejections, OSHA, and more.

Learning Outcomes
1. Understand current compliance requirements to avoid problems.
2. Discuss tools to defend against unfavorable legislation and regulations.

 

New Payroll Regulations

Wednesday, November 9
4:00 - 5:00 p.m.

Presenter: Barb Youmans - arvc

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As of December 1, 2016 new regulations will go into effect that can impact your business. If you pay employees you need to understand these new regulations. In this session, you’ll learn how these regulations impact you and what you can do to ensure your business meets these requirements.

Learning Outcomes
1. Describe the newest IRS regulations related to salaried employees.
2. Identify how you will comply with the new IRS regulations.


 

Guest Experience

 

From Mission Statement to Marketing Message

Tuesday, November 8
8:00 a.m. - 12:00 p.m.

Presenter: Gina Trimarco - Pivot10 Results

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While mission statements can seem nebulous and a “nice to have” in the midst of “need to have” operational realities, your mission statement, vision and core values are the foundation to creating marketing messages that attract your most ideal guests. If you don’t truly understand your “why” you won’t be able to truly connect to the right people you want to be patronize your business or work for you. And, once you’re clear on your company’s purpose and core values you need to convey your marketing message in a way that differentiates you from your competition.
The best way to do this is through story. People are more likely to be attracted to your story rather than your facts because stories create emotions and people make buying decisions based on emotions from potential experiences.

Learning Outcomes
1. Learn how to design/refine your company Mission Statement, Vision, Core Values, and Marketing & Sales Message.
2. Identify who are your ideal guests.
3. Define a Unique Selling Proposition statement that differentiates you from your competitors.
4. Express company stories as marketing messages to attract your ideal guests.

 

Back by Popular Demand!
Understanding Your Parks Wi-Fi Requirements

Tuesday, November 8
2:30 - 3:30 p.m.

Presenter: Pete Hagen - Pride of America Camping Resort

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You have Wi-Fi, but it doesn’t really work and you’re tired of the complaints from your guests or maybe you don’t have Wi-Fi, but know it’s time to get it. Learn what it takes to get your park’s Wi-Fi working the way you and your guests expect it to work. What are the alternatives? Will there be a return on your investment? Find out at this session.

Learning Outcomes
1. Understand the needs of your guests.
2. Consider possible modifications to increase guest satisfaction related to Wi-Fi.
3. Understand the technology behind Wi-Fi and its capabilities.

 

Managing Your Park’s Reviews 101

Tuesday, November 8
4:00 - 5:30 p.m.

Presenter: Bob MacKinnon, CPO - GuestReviews

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This session will provide an overview of current best practices for promoting and managing reviews. Topics will include an analysis of the top three online review sites – their features and benefits; best practices for managing guest feedback and online reputation; and a panel discussion where owners of the industry’s top parks discuss their approach and success stories.

Learning Outcomes
1. Understand guest expectations for feedback opportunities.
2. Learn how to apply feedback to improve marketing and guest experiences.
3. Develop implementation strategies to maximize feedback benefits and improve guest loyalty.
4. List tips from the industry’s top park owners (small, medium, and large parks) regarding their experiences and benefits.

 

Wi-Fi Panel Discussion

Tuesday, November 8
4:00 - 5:30 p.m.

Presenter: Darrell Sisk, CPO, OHC - Pismo Coast Village RV Resort

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Have questions about Wi-Fi at your park? Hear from companies about what they can offer you. Wondering whether you should upgrade you system, put in a new system, and create a Wi-Fi hot spot? This is the place to get your answers. Also hear about what the future might hold when it comes to Wi-Fi.

Learning Outcomes
1. Identify how to improve your business Wi-Fi.
2. Understand how the future Wi-Fi outlook may impact your business.

 

Unleashed: Off-Leash Dog Park Design Trends & Planning Tips

Wednesday, November 9
9:30 - 10:30 a.m.

Presenter: Lindsay Richardson - UltraSite

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Being Pet Friendly is more important today than ever before. Offering a space for dog owners to spend time with their pets and not require them to be on a leash is critical to guests today. Learn how to improve your current off-leash dog park or how to create one during this session.

Learning Outcomes
1. Identify what guests are looking for in an off-leash dog park.

 

Think Big / Act Small

Thursday, November 10
4:30 - 6:00 p.m.

Presenter: Bud Styer, CPO - Camping for the Fun of It

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This session will share authentic big ideas to solve guests’ problems and create value with win-win solutions. Keeping guests happy is not always an easy task, but solving problems is critical if you want to encourage return guests. In this session you’ll gain information about to quickly resolve a guest’s issue and create a win-win for everyone.

Learning Outcomes
1. Describe five ideas you can implement right away to solve your customer’s problems.

 

Back by Popular Demand!
Providing Basic Wi-Fi Support

Thursday, November 10
4:30 - 6:00 p.m.

Presenter: Darrell Sisk, CPO, OHC - Pismo Coast Village RV Resort

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Are you tired of complaints from guests about Wi-Fi issues? Does your provider tell you there’s nothing they can do without more money? Learn how you or staff can help with basic Wi-Fi issues and even how to politely demonstrate that the issue may actually be the guest’s computer.

Learning Outcomes
1. Identify strategies to diffuse conflict related to Wi-Fi issues.
2. Develop a plan to train staff in simple Wi-Fi support.


 

Human Resources

 

Improving Employee Performance

Wednesday, November 9
9:30 - 10:30 a.m.

Presenter: Bob MacKinnon, CPO - GuestReviews

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This session is an in-depth presentation of proven concepts, processes, and techniques involved in creating effective employee development programs. Specific topics covered are: establishing training programs, effective performance appraisal techniques, and results-oriented coaching processes that challenge and empower your staff to achieve peak performance.

Learning Outcomes
1. Understand the strategic value of an effective employee development system.
2. Recognize and justify the importance of ongoing coaching in developing employees.
3. Discuss the basic techniques used in effective coaching.
4. Understand the importance of employee feedback in the coaching and appraisal process.

 

Your Staff is Your Most Valuable Asset

Wednesday, November 9
11:00 a.m. - 12:00 p.m.

Presenter: Robert Bouse - Travel Resorts of America

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If you believe your staff is your most valuable asset, what are you doing to make that asset appreciate or depreciate? The focus of this session will be on providing some proven methods to assure that asset appreciates, resulting in an engaged staff and a great customer experience.

Learning Outcomes
1. Learn four simple methods to improve staff retention, loyalty, attitude, and synergy.
2. Understand the impact of improving staff engagement.
3. Understand the impact of staff orientation, training, and involvement.

 

How to Develop an Internship Program

Wednesday, November 9
1:00 - 2:00 p.m.

Presenter:Ron Vitkun, CPO - Leisure Systems, Inc.

More students are pursuing experiential learning, particularly internships. More colleges and universities now require students to have an internship for graduation. Significant discussion has developed around the concept, purpose, structure, and function of internships. This session will focus on how to build partnerships with your local higher educational institutions.

Learning Outcomes
1. Describe your responsibilities – to the intern and your organization.
2. Identify the best recruiting strategies for hiring a college intern.

 

Attract and Keep Quality Work

Thursday, November 10
4:30 - 6:00 p.m.

Presenter: Michael Cross - Amazon Campforce

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Work campers look for specific things when looking for employers and jobs. In this session you will learn what to address in your recruiting efforts to ensure you get the quantity and quality you are looking for in these great seasonal employees. You will walk away from this session knowing how to keep work campers happy and coming back year after year.

Learning Outcomes
1. Recognize what work campers are looking for.
2. Learn how to prepare job descriptions that get you the people you want and protect you from discrimination complaints.
3. Describe the necessary elements needed to be able to write job advertisements that will attract work campers.
4. Understand phone interview techniques that quickly let you decide if a work camper is for you.


 

Leadership

 

Ignite Your Goals

Tuesday November 8
8:00 a.m. - 12:00 p.m.

Presenter: Gerry O’Brion - What Big Brands Know

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What do you want for your business? For your life? The most successful people don’t leave accomplishment to chance. Learn simple steps to achieve more in your business and your life. This fun, engaging, and interactive session has you immediately implementing the ideas you learn. This workshop gets you fully immersed in your goals and moves you down the path of accomplishment and generating action and commitment right here, right now.

Learning Outcomes
1. Learn an easy technique that 96% of us don’t use.
2. List simple and effective practices to achieve more today and every day.
3. Describe how to accelerate your success by 77%.
4. Express clear goals and a new commitment to accomplishing them.

 

Creating Leaders at Every Level

Tuesday, November 8
2:30 - 3:30 p.m.

Presenter: Gerry O’Brion - What Big Brands Know

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Whether you are in a position of leadership or not, you can benefit from this session. Gerry will walk you through the value of leading from above and below, as well as, how to navigate challenging decisions, expand your sphere of influence, motivate your team, and create a listening organization. In addition, you’ll learn the six questions every leaders should ask about every business decision being made.

Learning Outcomes
1. Describe how you can be a leader at any level.
2. Identify the six questions to ask about every decision.

 

Understanding your Leadership Style

Wednesday, November 9
8:00 - 9:00 a.m.

Presenter: Larry Brownfield, CPO, OHE - Kampgrounds of America, Inc.

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There is no one way to lead, just as there are no two leaders who do things the same way. In this session you’ll learn about which type of leadership style works best for you and how you can run your business and your team to success using proven leadership methods.

Learning Outcomes
1. Identify the type of leader you are.
2. Understand how to lead your team to success.


Next Level Leadership

Wednesday, November 9
1:00 - 2:00 p.m.

Presenter: Lori Severson - Wisconsin Association of Campground Owners (WACO)

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Going from good to great is a work in progress. Determine what your strengths and weaknesses are and learn how to get educated or get covered! Create a long term plan for allocating your time, efforts & team. Learn what motivates your employees and how to create a workforce that understands and contributes to your business. Create your networking systems and develop a free sales force! Determine what your visual success factors are so you know quickly what’s working and not working.

Learning Outcomes
1. Identify tools to improve your leadership skills and develop a personal action plan.
2. Describe motivation tools you can put to use in your organization.


 

Marketing

 

Essential Tools for Tracking Digital Marketing

Tuesday, November 8
8:00 a.m. - 12:00 p.m.

Presenter: Elizabeth Cvetic - Gemstone Ventures

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How effective are your online marketing efforts? Google Analytics is a free comprehensive tool set for evaluating your website. Do you ever wonder how many people visit your site? Who are they? Do they stay and look around? What about your eBlasts and social campaigns? Are they driving the right kind of traffic to your site? This workshop will take you through the entire process of setting up Google Analytics for your website including click tracking, goal setting, custom reports, and much more.

Learning Outcomes
1. Learn how to establish measurable goals for your digital marketing efforts.
2. Understand how to use Google Analytics to track your goals.
3. Recognize how to bring it all full circle with how to make your website more effective.

 

Tools for Evaluating Your Website Effectiveness

Tuesday, November 8
2:30 p.m. - 3:30 p.m.

Presenter: Elizabeth Cvetic - Gemstone Ventures

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Google Analytics is an important tool to evaluating your website. This session will not only discuss this valuable tool, but will also take a look at other tools that can help you improve your site. Additional tools will include, Website Grader by HubSpot which actually provides you with suggestions on how to improve your site and Mobile Phone Emulator which allows you to see how others will see your site on their mobile devices.

Learning Outcomes
1. Identify tool to track marketing effectiveness.
2. Establish marketing goals for your website.
3. Create a plan for website improvement.

 

Grow Your Park Occupancy

Tuesday, November 8
4:00 p.m. - 5:30 p.m.

Presenter: Mark Koep - Campground Views

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Have you noticed the change in campers? They are younger and more connected to their technology. Books are obsolete with this crowd, you need to be online, you need to be using video and photos, and you need to be doing it now! Receive actionable and timely guidance to grow your park occupancy through the smart use of: video and photos, social media (Facebook, Instagram, Youtube), your website, working with RV and travel bloggers.

Learning Outcomes
1. Identify ways to reach new guests.
2. Communicate how you will reach new guests.
3. Understand how using videos can get guests to your park now.

 

Media Relations 101: Why Your Press Release Got Trashed

Wednesday, November 9
8:00 - 9:00 a.m.

Presenter: Mike Lysakowski

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Learn what the editors of newspapers, websites, magazines, and news broadcasts are seeking, so that your communications "make the cut" in the media outlets that serve your customers. During this lively seminar you will learn how to avoid the most common mistakes made in Public Relations practices, and get the detailed blueprint to build a relationship with media representatives.

Learning Outcomes
1. List the common mistakes made in Public Relations Practices.
2. Understand how to best build media relationships.
3. Identify who should answer media questions for your business.

 

Print Marketing in a Digital Age

Wednesday, November 9
8:00 - 9:00 a.m.

Presenter: Peter Pelland- Pelland Advertising

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This seminar uses hands-on examples to show park owners how to create effective print advertisements and how to spend advertising dollars wisely. Learn how to define your target market, ensure that your advertising is consistent with your overall branding, is prepared properly for press, and meets the highest standards and consumer expectations.

Learning Outcomes
1. Define your target market and learn how to create an ad directed at that market.
2. Understand the rules of creating an effective print ad.
3. Recognize the major pitfalls in DIY print ad composition.
4. List the 10 rules of creating impactful and effective print ads.

 

Your Photographs: Are the 1,000 Words Good or Bad?

Wednesday, November 9
9:30 - 10:30 a.m.

Presenter: Peter Pelland - Pelland Advertising

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Experience shows that supplied photography can be the weak link when working on either a web- or print-based project. Digital cameras and sophisticated mobile devices make it easy for people to take their own photographs. There are basic standards, rules of composition, and tricks of the trade that must be used for photos to serve as effective marketing tools.

Learning Outcomes
1. Learn about the psychology of effective marketing strategies involving photography.
2. Understand the technical standards of taking photos with either a digital camera, tablet, or smart phone.
3. Understand how to properly post-process images so that they will display properly, both in print and online.
4. Learn how to save images in the proper formats and how to ensure that they will look their best while loading quickly.


 

Operations

 

Everything You Need to Know About Playgrounds

Tuesday, November 8
8:00 a.m. - 12:00 p.m.

Presenter: Lindsay Richardson - Play & Park Structures – A PlayCore Company

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Providing inclusive play opportunities for people of all ages and abilities is critical for promoting play, healthy physical activity, and learning. We will provide you with information on how to implement best practice design principles, while taking inclusive play to the next level to make your campground playground the best one yet. In addition, we will explore the impact of the 2010 ADA guidelines for Accessible Design for parks and playgrounds, and will provide you with the tools to help evaluate the level of compliance of your play areas to plan for future needs. Lastly, we understand that for a playground to thrive, good maintenance is essential. Learn how to maximize your campground playground maintenance efforts by properly identifying and correcting potentially hazardous conditions on the playground. We will help you define your maintenance plan as a key to protecting your investment, managing risk, improving children’s play experiences, and controlling expenses.

Learning Outcomes
1. Learn and apply the seven principles of inclusive playground design to create inclusive, intergenerational play environments for children, families, and communities.
2. Describe at least two alterations to an existing playground in which the ADA guidelines would apply.
3. Outline at least 3 key considerations for accessible surfacing and creating ground-level accessible routes.
4. Summarize the importance of playground maintenance as key to maximizing playground value and managing risk.
5. Identify at least five potentially hazardous conditions and describe solutions to correct these problems to ensure a safer play environment.

 

The Importance of Reservation Systems

Tuesday, November 8
2:30 - 3:30 p.m.

Presenters: Scott Anderson - Cruise Inn RV Parks Read Bio

Understanding which reservation system will work best for you will help your business, employees, and guest. In this session, you will learn what to look for when considering a reservation system and how to put together a prioritized requirements list to ensure you are getting what you need before you purchase a system.

Learning Outcomes
1. Understand what to look for when deciding on the reservation system for your business.
2. Create a requirements list to assist in decision making.

 

Reservation Systems Panel Discussion

Tuesday, November 8
4:00 - 5:30 p.m.

Presenters: Scott Anderson - Cruise Inn RV Parks and Kerry Brock - IQware

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Hear from companies about what their reservation systems can offer you. Whether you are getting your first reservation system or deciding if you should change from your current system you’ll have an opportunity to hear from a variety of reservation businesses about their systems and have plenty of time to ask your questions.

Learning Outcomes
1. Compare reservations systems.

 

It’s All About the Stuff

Wednesday, November 9
8:00 - 9:00 a.m.

Presenter: Bud Styer, CPO - Camping for the Fun of It

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A recent survey showed that 70% of the public will change who they do business with for another business that is “more fun”. How much fun is it to stay at your park? What sets you apart? Learn about how adding “stuff” to your park can help build your business and attract new guests.

Learning Outcomes
1. List at least five items that set you apart from your competitors.

 

How to Reduce Your Electric Bill

Wednesday, November 9
9:30 - 10:30 a.m.

Presenter: Ellen Howe - JLM Energy

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As costs rise, many businesses are trying to identify ways to save money on their utilities, including electricity. In this session you’ll learn about alternative ways to reduce your electric bills and what tax credits might still be available for you to use in helping fund alternative solutions.

Learning Outcomes
1. List at least three ways to save money on your electric bills.

 

Get the Risk Outta Here!

Wednesday, November 9
11:00 a.m. - 12:00 p.m.

Presenter: Damian Petty - Leavitt Recreation & Hospitality Insurance

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Learn how to reduce your risks on common things that can cost you in the long run and give you heart burn when dealing with them. Make sure documentation and training are in place before an incident happens.

Learning Outcomes
1. Recognize the most common “little things” that can add up to big liabilities.
2. Describe how inspections should be done.
3. Understand how to implement a pro-active risk management and inspection program in your park.

 

Managing Your Ponds and Growing Trophy Fish

Wednesday, November 9
11:00 a.m. - 12:00 p.m.

Presenter: Nate Herman - Giant Goose Ranch and Herman Brothers Lake Management

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This session will share important information for taking care of the lakes and ponds on your property. Learn how to control nuisance vegetation, enhance and maintain good water quality, fight the effects of pond aging, and utilize fish stocking and harvest programs for guests to enjoy.

Learning Outcomes
1. Recognize how to maximize the recreation benefits from the lakes and ponds on your property.
2. Describe key management concepts to save time and money while getting better results.

 

What Level of Education Should Your Managers Have?

Wednesday, November 9
11:00 a.m. - 12:00 p.m.

Presenter: Dr. Chad M. Gruhl - Metropolitan State University of Denver

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This round table session will concentrate on what is needed from institutions of higher learning to effectively educate RV and campground managers. The discussion will focus on what owners / general managers need their managers to know to run medium to large campgrounds and RV parks. Metropolitan State University of Denver is interested in starting a minor degree program in RV and Campground Management and the possibility of a degree major in the future. Come be part of the discussion on this ground floor opportunity to provide input and guidance for this important education resource.

Learning Outcomes
1. Learn about education needs for RV park and campground managers from the perspective of their owners and general managers.
2. Describe higher education needs for managers of RV parks and campgrounds.

 

ADA 101

Wednesday, November 9
1:00 - 2:00 p.m.

Presenter: Al Johnson, OHC- Recreational Adventures Company & Jeff Sims, CPO, OHC - arvc

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Today’s regulations have become complex and meeting all the criteria is not as easy as it sounds. The Americans with Disabilities Act (ADA) is a Civil Rights Law that requires public accommodations (businesses and non-profit organizations) to provide goods and services to people with disabilities on an equal basis with the rest of the public. Learn about the accessibility issues you are required to address in your park for compliance.

Learning Outcomes
1. Identify accessibility priorities.
2. Learn how to develop an ADA compliance plan with the arvc ADA Self-Evaluation form.
3. Develop a program to raise employee awareness of accessibility issues.
4. List the only two questions you can legally ask a guest regarding service animals.
5. Discuss ADA resources that are available.

 

Easy Landscaping

Wednesday, November 9
1:00 - 2:00 p.m.

Presenter: Laura Miller - Texas A&M AgriLife Extension Tarrant County

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Regardless of the type of park you have, landscaping is critical to the guest experience. An appealing park helps guest feel more relaxed and demonstrates that you care about things – down to the smallest detail. Landscaping doesn’t have to be difficult. Learn some easy tips for landscaping regardless of the climate.

Learning Outcomes
1. Describe the value of landscaping to your guest.
2. Identify the type of landscaping that would work best for your business.

 

HR Risk Management

Wednesday, November 9
2:30 - 3:30 p.m.

Presenter: Chris Hipple - Leavitt Recreation & Hospitality Insurance

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In this session you will learn about the risks facing an employer, how you may be an employer without intending to be one, and how to transfer the liability your business is facing.

Learning Outcomes
1. List the top 5 factors that make up the test to determine between an Independent Contractor and an Employee.
2. Recognize possible liability pitfalls with employees.
3. Employees - define what you need to do when hiring and terminating employees.
4. Independent Contractors – Understand what you need to do when hiring and terminating independent contractors.

 

Cash Management 101

Wednesday, November 9
4:00 - 5:00 p.m.

Presenter: Larry Brownfield, CPO, OHE - Kampgrounds of America, Inc.

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From managing credit card payments to accepting checks and cash, this session will help you understand the importance of proper procedures and separation of duties. The biggest financial risk your business can have is not managing your cash properly. Whether you have seasonal workers that change from year-to-year or long term-employees, not managing this area of your business could result in lost income. Learn how to put procedures in place that ensure proper cash management and minimize your risk.

Learning Outcomes
1. Identify procedures to help reduce your risk related to cash management.
2. Describe why separation of duties is important with cash management.


 

Other

 

OHEP Online Learning Center

Thursday, November 10
4:30 - 6:00 p.m.

Presenter: Dr. Chad Gruel - Metropolitan State University of Denver & Barb Youmans - arvc/ARVC Foundation

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It’s Here! The new OHEP Online Learning Center is now available for use by you and your staff. Set up to allow you and your employees the opportunity to access educational programs 24/7 from anywhere that Wi-Fi access if available. Whether you want your employees to earn their Generalist Certificate or just get additional training on providing a great guest experience they’ll be able to accomplish this training individually or as part of a full staff training. Been enrolled in the Management or Professional Certificates and just haven’t been able to complete it. Now you can use the Learning Center to assess where your knowledge gaps are, complete any necessary training, and earn your certificate – all online. Come learn how the new Online Learning Center can help you.

Learning Outcomes
1. Understand how to use the Online Learning Center.
2. Describe the value of the Online Learning Center to your Business.