ARVC's June Campaign
‘Get Outdoors & Go Camping America…It’s Easy!’
We're Inviting Business to Your Park
June 1 - June 25, 2011
IMPORTANT: the web promotions page, www.gocampingamerica.com/promotions is not LIVE until May 15th.
Promote the Campaign!
Post these ads (below) on your website, state association website, print directory, printed flyer, etc!
Click HERE to download an ad to promote the campaign (can be used online, in print or enewsletter, etc)
Click HERE to download a promotional online banner ad
Click HERE to download the GCA 20% Off Coupon (for your use only)
Want to Learn More About the 'Get Outdoors & Go Camping America...It's Easy' Campaign?
Click HERE to download a PowerPoint Presentation Explaining the Campaign
Click HERE to download a 'How-to Info Sheet' for Your Park Staff
What is the June Campaign?
Purpose: To encourage young families to go camping during the month of June, Great Outdoors Month, using GoCampingAmerica.com (GCA) coupons for discounts on all things camping; and to document their camping experience on video for a chance to win a grand prize.
What is the campaign time frame?
The campaign runs June 1 - June 25. During this time ARVC will be promoting a new page on GoCampingAmerica.com that will offer discounts for all-things camping, to encourage young families to try it out!
How does the campaign work?
We will be using social media, viral video, marketing efforts and media outreach to drive traffic to GoCampingAmerica.com where consumers can download various offers for discounts on camping. We will be offering a 20% off coupon for all GCA/ARVC member parks. Companies like CampingWorld, Coleman, El Monte RV, etc are participating by offering discounts as well.
How does my park participate?
Accept and honor the coupon for 20% off your regular night stays during the period of June 1 - June 25. Your park does not need to tell ARVC that you are participating in the campaign, we assume all parks are participating unless you choose to not accept the coupons. If your park is full during that time, consider offering the guest a time when you could honor the discount. The purpose of this campaign is to bring you new business, and hopefully repeat business!
What are the details of the 20% off GCA Coupon?
The coupon states that it is only valid June 1 - June 25. It also states that it's only accepted at participating parks (therefore, if your park chooses not to accept the coupon, you are covered) and that the consumer must call the park at least 24 hours in advance to make a reservation. The guest may use the coupon for up to a seven night stay at your park during that time frame.
Questions? Please contact Rochelle Paulet, 303-681-0401 x111.