Karl, Mary, and their son Simon are not new to owning and managing a business or to camping. After first losing their hog farm during the farming recession in the 1980s, Karl and Mary have owned a number of successful businesses. And, since he was 10 years old, Simon has worked by their side learning business strategies as well as the work it requires to grow successful businesses.
As the school year comes to an end and summer vacations begin, it means more people taking advantage of their RVs and campgrounds across the country. With this increase in outdoor recreation comes an increase in the use of propane.
More and more campers are using online websites to help plan camping vacations or weekend getaways. Per ARVC’s 2021 Generational Camping Report, three in four respondents state they use an online search to find the right campground. The report also reveals that 80% of Millennials are the most likely to use an online tool, followed by 73% of Gen Xers and 63% of the Boomer/Silent Generations. About half of the respondents (46%) prefer to book their campground completely online.
Campers are constantly looking for the next adventure to embark on, and as an outdoor property owner, you want to be their next destination. Getting campers to come back the next time they're in the area is extremely important, hence why customer retention strategies are a significant part of good campground marketing.
When I think about home, I think about fires in the fireplace. I have incredible memories of time around the fireplace with my family. I am pretty sure that if the climate and family rituals permitted, my dad would have had a fire burning in the fireplace every day of the year.
The pandemic will have lasting effects on our economy. It is a simple fact that people are safer in outdoor venues with “social distancing” which makes vacations in RV parks and campgrounds highly desirable. Consequently, one of the predictions I have read in a variety of publications is that the RV park and campground industry will expand in the future significantly. The article that resonated the most was published by the Wall Street Journal entitled “RV Vacations: The Safest Way to Travel This Summer”.
As the school year comes to an end and summer vacations begin, it means more people taking advantage of their RVs and campgrounds across the country. With this increase in outdoor recreation comes an increase in the use of propane.
